Hotel Marketing Blog

No matter how much you are on top of your game, and how hard you try, sometimes things simply do not go as planned. No worries, it is natural that mistakes or mishaps happen from time to time.

The question is what are you doing about it? How are you handling the situation to avoid getting a negative review online. You need a good hotel reputation management plan to deal with such situations. Do you stick to just the basics or do take it to another level?

That’s right, hotel loyalty programs are part of the past. Guest behavior changes, so should your loyalty scheme.

This should not come as news to you, it’s really been out on the streets for some time now. As returning guests are key to any hotel management structure, we'll have a look at current challenges and possible solutions.

There have been many new online travel website initiatives launched over the last 2 years. Meta-search and social travel platforms are changing the hotel distribution landscape forever.

Especially websites like AirBnB have shaken up the travel market. However there are a few which might be taking the peer 2 peer travel concept a bit over the top ...

In the light of the numerous hotel management and hotel opening articles we have posted, and also the free revenue management eBook we created, we have come to realize that it’s nothing but logical to also write a book about hotel distribution.

It's revenue management utopia to work with a general manager and operations team with true passion for up selling. I am not talking about simply offering better room categories to guests. These hoteliers are taking it to the level of art in trying to increase guest spending by an extra euro here and there. Read on and be inspired by this unique hotel story.

Last week, together with some fellow revenue management appassionatos, on a panel at BTO (Buy Tourism Online) in Florence, we had an interesting discussion on the relation between internet and voice reservations. The topic raised was if we are not spending too much time on internet business.

We're on a mission to help you select the best channel manager available for you, let's continue. We have covered a number of general system selection criteria in the last release. Due to the important role of channel management within hotel revenue management, we’ll now have a detailed look at rate management, inventory management and security related matters.  We'll continue from where we stopped last time, with your price strategy.

At Xotels we see a big shift in hotels looking to move to a high quality channel management tool in order to replace some of the tools they are currently working with. Channel management has become an understanding to every hotelier and it is becoming mature. 1000’s of hotels around the world have used channel management tools on a daily basis for years. Step by step the hotel industry is starting to realize that it requires best of breed tools as part of a solid hotel revenue management operation.