Hotel Marketing Blog

How serious do hotels take Guest Feedback?

By |Hotel Management Blog, Hotel Marketing Blog|

Having travelled a lot in the last month I have been observing some great differences in the levels with which hotels are looking for feedback from their guests. Some hotels simply do not seem to care, others have it a review score card implemented as a systematic part of their operations, few however really ask me for my opinion and make me feel they really care…

FaceBook, the New Hotel Search Engine …

By |Hotel Management Blog, Hotel Marketing Blog|

Everyone is focused on the integration of prices by Google in their maps and universal search results, and on how this will impact the hotel and travel distribution landscape. And they are right as it will have an important impact on direct sales for hotels. But there is something else going on that you need to be aware of for your hotel internet marketing strategy. FaceBook is becoming a hotel search engine!.

Hotel Brand Hijacking by OTA, it should be banned …

By |Hotel Management Blog, Hotel Marketing Blog|

If OTA claim to bring incremental business, why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? It seems the larger chains have convinced the OTA to refrain from this practice. However to independent hotels or hotel management groups they are not showing much consideration. This SEM hijacking or brand keyword robbery needs to stop.

a Year of Flash Sales and Price Wars in Hotels

By |Hotel Management Blog, Hotel Marketing Blog|

2011 will become the year of flash sales in travel. But not the way you think. Of course websites like SniqueAway, Group, VoyagePrive and Jetsetter will catch on. But after a while hoteliers will figure out these websites will only erode their value proposition and average room rate even further than OTA’s have done supposedly in the past. No flash sales will take a different route in hotel marketing.

Online Reputation Management Tool for Hotels

By |Hotel Management Blog, Hotel Marketing Blog|

Reviews have become an important key performance indicator for hotels. Consumers are writing about their travel experience on online travel agency websites, travel communities and independent review websites. The new social media culture of sharing online requires follow up by hoteliers. To manage your hotel’s online reputation, Rate Tiger launched RT Review .....

Best Hotel Website Design

By |Hotel Management Blog, Hotel Marketing Blog|

Following our latest blog release on our hotel seo success story, we would like to share with you some of our best hotel website design.

Hotel SEO Success Story

By |Hotel Management Blog, Hotel Marketing Blog|

Besides consulting and executing revenue management for our hotel clients we have also been working on hotel internet marketing, search engine and website design with them. We wanted to share with you this week one of our hotel SEO success stories. The numbers and results speak for themselves …

Hotel Sales Managers are too Weak

By |Hotel Management Blog, Hotel Marketing Blog|

Over the last 4 years we have trained thousands of hoteliers around the world in revenue management and distribution. All have made the same remarks; the travel industry is too price driven, the competition is driving down the price of the market. My question; what are you doing about it?

When will hoteliers wake up?

By |Hotel Management Blog, Hotel Marketing Blog|

Jean delivers my newspaper. He comes by on his bicycle early in the morning to drop off his papers. He’s a pleasant guy. He always waves at me in the morning when he sees me. Sometimes he even stops for a chat. I used to get ‘Le Soir’ and ‘De Standaard’. I stopped ‘Le Soir’ last year, trying to save some money.

Hotel Marketing Tips & Ideas by XOTELS