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What is the meaning / definition of Dynamic Pricing in the hospitality industry? A rate offered on online travel agencies sites, that allows hotels to boost sales by selling a certain amount of hotel nights for the price of less hotel night(s). An example of this is the flash sale of [...]

What is the meaning / definition of Dynamic Pricing in the hospitality industry? Successful hotels around the world aim for optimum profitability at all times. There are lots of things a hotel can do towards achieving this. One is for the Revenue Management Team to make Dynamic Pricing part of their [...]

What is the meaning / definition of Dynamic Packaging in the hospitality industry? Dynamic Packaging is a method of creating deals or packages based upon the components selected by the customer. This method combines inventory (rates and availability) from multiple sources e.g., hotels, rental cars and flights in one online application. [...]

What is the meaning / definition of Dual-Brand Hotels in the hospitality industry? Also referred to as two pack hotels, dual-brand hotel is a term used to describe a property that combines and houses two hotels which operate separately. Usually these types of hotels combine two brands from the same chain. [...]

What is the meaning / definition of Destination Management Company? A Destination Management Company, also known as DMC, is a company that provides services, resources and expertise specialising in local knowledge for events, activities and tours for other companies. These services can include transportation, gala dinners, planning activities and excursions, restaurants, [...]

What is the meaning / definition of Distribution Strategy in the hospitality industry? Distribution Strategy determines when and through which channels to sell hotel rooms based upon an analysis of the costs of acquisition of the individual channel. All of the costs of acquisition of each individual channel will be considered [...]

What is the meaning / definition of Distressed Inventory in the hospitality industry? Distressed inventory is used in hotels to refer to rooms that are not expected to be sold at full price. For these rooms, hotels often significantly reduce prices to encourage consumers to book last-minute and to avoid their [...]

What is the meaning / definition of Displacement Analysis in the hospitality industry? For a hotel, the idea of making money through accepting group business bookings sounds like a good idea – an obvious thing to do. But is that really always the case? The answer is No! Sometimes it would [...]

What is the meaning / definition of Discount Rate in the hospitality industry? The term Discount Rate, when used in the Discounted Cash Flow (DCF) analysis, refers to the rate by which to discount projected future cash flows. The discount rate thereby expresses the time value of money and can make [...]