ATR - Average Treatment Rate Definition / Meaning

ATR – Average Treatment Rate

What is the meaning / definition of ATR in the hospitality industry?

This ATR formula is mainly used for Spa Operations (either independently or within a hotel). It calculates the average rate and it is varied on different treatment packages as well as on the demand / occupancy of the spa booking rate.

How to calculate ATR?

ATR Formula= Total Treatment Revenue / Total Treatments Sold

Calculation:

€ 12.500 / 200 = € 62,50

Average Treatment Rate is an effective indicator for a hotel spa operation to analyze and apply dynamic pricing.

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As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.

ATR – Average Treatment Rate

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