Virtual Hotel Operators / Chains (or VHO in short) offer independent hotels the opportunity to benefit from international exposure and management expertise brought in by the VHO´s umbrella branding without sacrificing their own identity and service quality. On the contrary, choosing the right VHO will result in higher performance across the board whilst maintaining the hotel´s strong brand image and characteristics that are so important to the overall hotel experience.

VHO´s can be both beneficial to new and existing properties as support is cross-departmental and stretches across all hotel lifecycles.

For example, the below two examples clearly show the benefits that can be obtained for any property type (hotels, resorts, hostels, B&Bs, motels etc.) :

  • Existing hotel:
    • Increased visibility and exposure through the power of umbrella marketing and improved strategic positioning;
    • Value add to customers by elevated product and service quality;
    • Expert knowledge brought in by the VHO across all departments such as Revenue Management, Marketing;
    • Financial optimization and subsequent increased asset value of the hotel.
  • New hotel:
    • Establishing a cohesive hotel business plan, marketing strategy, and pricing structure;
    • Acquiring a strong position in the market from the get-go, instead of the typically slow trajectory to gain traction;
    • Pre-opening marketing exposure through umbrella marketing;
    • Reduced risk of entering the market, backed by the hotel opening track record of the VHO.

Looking for the right match for your hotel? Join our International Independent Hotel Chain to help grow your hotel business.

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