Strategies โ€“ Step 11

At XOTELS โ€“ Hotel Revenue Management Consulting, weโ€™d like to ask you: are you offering what your potential customer or guest is looking for? Do you have enough rates and product variations available to reach all sub market segements and consumer?
Step 11 of our ebook consists of the following tips:

1. Evaluate your clientsโ€™ needs; price sensitive clients, clients valuing experience and services, what are the services they are ready to pay for?
2. Build products to target different types of clients with physical and non physical fences.
3. Work out clear differentiation in between your products with clear description in all your selling channels.

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NEW HOTEL SALES CHANNEL

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About the Author: Patrick Landman

As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.