At XOTELS – Hotel Revenue Management Consulting, we’d like to ask you: are you offering what your potential customer or guest is looking for? Do you have enough rates and product variations available to reach all sub market segements and consumer?
Step 11 of our ebook consists of the following tips:
1. Evaluate your clients’ needs; price sensitive clients, clients valuing experience and services, what are the services they are ready to pay for?
2. Build products to target different types of clients with physical and non physical fences.
3. Work out clear differentiation in between your products with clear description in all your selling channels.
