Patrick Landman | CEO & Founder @ Xotels

About

As CEO and Founder of XOTELS - Revenue Management Consulting, Patrick Landman has made it his mission to turn independent hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, asset management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.

Hotel Marketing Plan for 2024

By |Hotel Management & Operations Blog, Hotel Management Blog, Hotel Marketing Blog|

Today's traveler's journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company.

10 Solutions to Challenges the Hotel Industry faces in 2024

By |Hotel Management & Operations Blog, Hotel Management Blog|

In 2024, there are many challenges faced by the hotel industry, which may quickly feel overwhelming to address. However, as a hotel revenue management consulting and hotel management company, we have seen that with the right approach, tech stack, and process streamlining, hotels can drive their success in 2024 and beyond.

Top Hospitality Industry Trends in 2023

By |Hotel Management & Operations Blog, Hotel Management Blog|

The hospitality industry has undergone a seismic transformation since 2020. This period of change is set to continue through 2022 and 2023, with shifts in demographics and technology, and the post-pandemic transition to a new normal all playing decisive roles. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve.

10 Ways on How to Improve Hotel Operations

By |Hotel Management & Operations Blog, Hotel Management Blog|

If you’re reading this, chances are you’re looking for ways to improve your hotel´s operational performance – and you are unsure what actions to take and which tasks to prioritize. And understandably so, since creating a successful hotel business is anything but a straightforward – cookie-cutter process and success definitely doesn’t come overnight… It requires careful planning, prioritization and dedication to achieve great results for a hotel.

Running operations as a hotel management company and hotel revenue management consulting for a diverse portfolio of independent and boutique hotels in a variety of cities and countries, our hotel consultants have seen the same concerns pertaining prioritization and decision making. There is always room for improvement on challenges the hotel industry faces, whether it is making the right decisions, optimizing work processes, providing higher quality service, or aligning departments and objectives.

How Google Hotel Ads is Penetrating the Hotel Distribution Vertical, and the Opportunity this Presents for Hotels

By |Hotel Management Blog, Revenue & Yield Management Blog|

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.

Most Innovative Hotel Concepts & Ideas

By |Hotel Management & Operations Blog, Hotel Management Blog, Hotel Marketing Blog|

Innovation has always held a central position in the hotel industry, fueled by the need to stay relevant and excite guests with new products and services to create unique guest experiences.

To get inspired, we from XOTELS-hotel revenue management consulting and hotel management company have put a list together for you consisting of hotels that truly embrace the concept of innovation and apply creative ways to deliver top-notch experiences to their guests.

Enjoy our list of creative and innovative hotel concepts and get inspired!

How to Make your Hotel Stand Out, Post Covid-19 ?

By |Hotel Management & Operations Blog, Hotel Management Blog, Hotel Marketing Blog|

Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.

The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.

This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨

How to use QR Codes in Hotels as a Marketing or Guest Service Tool, Also after Covid-19

By |Hotel Management Blog, Hotel Marketing Blog|

QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures.

We will share our insights as a Hotel Management Company:

Hotel Market Segmentation

By |Revenue Management Book|

One of the components needed to apply in hotel revenue management consulting is market segmentation. It allows you to target and market to a variety of consumer groups with different behavior with an offer that matches their needs and budget level.

Patrick-Landman

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