In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel revenue management consultingcompany, we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.
Inflation, labour issues, and rising cost to meet the needs of an increasingly tech-savvy and sophisticated guest journey. Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? With an ever-increasing amount of cost-associated challenges in our industry, this topic couldn't have been addressed at a better time. From our perspective as a hotel revenue management consulting company, we see both challenges as well as opportunities for hoteliers. The key is taking action in an adequate and timely manner, prioritising the right initiatives that truly make a difference. Cost can always be reduced, but how does it impact your day-to-day operations, and how does this reflect on your guest experience? Want to know how to turn cost issues into a competitive advantage? Keep reading our article on how to approach this multi-faceted issue.
Today's traveler's journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company.
In 2025, there are many challenges faced by the hotel industry, which may quickly feel overwhelming to address. However, as a hotel revenue management consulting and hotel management company, we have seen that with the right approach, tech stack, and process streamlining, hotels can drive their success in 2025 and beyond.
The hospitality industry has undergone a seismic transformation since 2020. This period of change is set to continue through 2022 and 2023, with shifts in demographics and technology, and the post-pandemic transition to a new normal all playing decisive roles. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve.
If you’re reading this, chances are you’re looking for ways to improve your hotel´s operational performance – and you are unsure what actions to take and which tasks to prioritize. And understandably so, since creating a successful hotel business is anything but a straightforward – cookie-cutter process and success definitely doesn’t come overnight… It requires careful planning, prioritization and dedication to achieve great results for a hotel.
Running operations as a hotel management company and hotel revenue management consulting for a diverse portfolio of independent and boutique hotels in a variety of cities and countries, our hotel consultants have seen the same concerns pertaining prioritization and decision making. There is always room for improvement on challenges the hotel industry faces, whether it is making the right decisions, optimizing work processes, providing higher quality service, or aligning departments and objectives.
Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.
Innovation has always held a central position in the hotel industry, fueled by the need to stay relevant and excite guests with new products and services to create unique guest experiences.
To get inspired, we from XOTELS-hotel revenue management consulting and hotel management company have put a list together for you consisting of hotels that truly embrace the concept of innovation and apply creative ways to deliver top-notch experiences to their guests.
Enjoy our list of creative and innovative hotel concepts and get inspired!
Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era.
The countless marketing, sales, and operational tools available in the market have allowed hoteliers to gain quick returns in the past, but unfortunately mediocre strategies and cookie cutter approaches won't cut it anymore.
This brings us to the real question: ¨which hotel management actions will truly help us to differentiate ourselves from the rest of the hotel market and thrive in the post Covid-19 era.¨