Representation Company

What is the meaning / definition of Representation Company, in the hospitality industry?

Representation Company is a company that manages either the entire hotel or an outlet at the hotel on behalf of the property. As part of outsourcing, a representation company can be on-site or off-site, depending on the needs of the hotel.

There are several reasons why a hotel may decide to hire a representation company. It might be lack of knowledge in a specific area, financial reasons (to lower costs), increasing quality or other reasons.

Examples might be: Hiring a PR agency, a Sales Representative or a Revenue Manager. It can also be an organization that provides reservation services, including processing of voice reservation requests and/ or GDS connectivity for hotels (as its distribution partner).

Advantages of representation companies are expertise, terminable contracts, space and cost savings, as well as no training or retraining involved. One disadvantage is a certain loss of control over the outsourced department.

See Also:

• Distribution Strategy
• Channel Management
• RFP

Synonyms

• Representation Company

Subscribe to our free newsletter

Enjoy the latest trends shaping the hotel industry.

Thank you for Signing Up

Please correct the marked field(s) below.

1,true,6,Contact Email,2 1,false,1,First Name,2 1,false,1,Last Name,2

*By subscribing, you agree to receive communications from Xotels as per our Terms & Conditions.

NEW HOTEL SALES CHANNEL

WIWT sells hotel rooms via Social Media.

CHECK IT OUT