Extranet
What is the meaning / definition of Extranet in the hospitality industry?
An Extranet is a website that allows controlled access to partners, vendors and suppliers or an authorised set of customers. In other words it is a channel which can be administered externally via a login into the system.
We can also say itโs a platform which allows to view and manage the data (enter rates, submit images, write a hotel description, add special offers, update availabilitiesโฆ).
Examples for Extranet in the hotel industry can be:
- hotel staff logs in into the Extranet of the hotel sales website to enter their rates, availability, images etc. (so called ยดback endยด). The client can then see all the information from the ยดfront endยด of the hotel website.
- an OTAs shares the access to their platform with the hotel, which enables the hotel to update rates and availability by logging into the system.
- a hotel shares the access to his CRS/PMS with an external Revenue Management provider, so that its team can analyse the figures and enter the correct/ updated rates.
See also:
Synonyms
- Extranet
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About the Author:
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELSยด diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.