What is the meaning / definition of Last Room Availability (LRA) in the hospitality industry?
LRA is short for Last Room Availability. At the contracted rate, an agent can book the last room a hotel has available, by right. Some people may be surprised by this, thinking that a hotel has complete control over room booking decisions at their premises, at all times. But, because of LRA, this is not necessarily always the case!
Even if a hotel only has one single room available, a room-seeking party with a contract has a right to buy it; it can’t just be left vacant.
The room must be sold in accordance with the interested party’s contract terms and prices.
LRA is in fact something that travel agency consortia and corporations often request, and so it is important for all hotels to consider making LRA part of their offerings.
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