Revenge Travel
“Revenge Travel” is the latest trending term in hospitality management, and is the result of restrictions imposed on travellers by lockdowns making travel itself not to be taken for granted anymore.
It portrays the exact thoughts of consumers and their current travel sentiment: we are ready to travel and we won’t hesitate to book a trip once restrictions are lifted.
In a way, consumers are avenging lost time and reclaiming their valued travel moments, giving the meaning to the definition “revenge travel”.
Since revenge travel is likely to translate into changes in demand, it is important for hotels to be ready to react with a solid strategy in place with different scenarios to maximize their revenue potential.
For this reason, it is important to make your hotel stand out from the crowd by prioritizing the right operational and marketing initiatives, having a solid revenue management strategy in place, as well as making sure that you are able to provide the perfect guest experience.
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About the Author:
As CEO and Founder of XOTELS, Patrick Landman has made it his mission to turn hotels and resorts into local market leaders. XOTELS´ diverse expertise and deep-knowledge across revenue management consulting, hotel management, and hotel consulting, enables us to drive results for independent boutique hotels, luxury resorts, and innovative lodging concepts. Below you will find opinion articles written by Patrick Landman.
